Cali Rich was created for people who are done chasing approval.
This brand is about moving when you’re ready — not when someone else says it’s time.
If this resonates, you already understand.
Not rich in money.
Rich in standards.
Not rich in money.
Rich in standards.
“Tawny G. created Cali Rich for the real ones. Cali Rich isn’t just a brand. It’s a mindset built from California streets, resilience, and not asking permission.”
Hoodies